Why Wirral Pub Owners Choose APH Accountants
Licensed trade specialists
We understand pub accounting. Wet sales, dry sales, cellar stock, wastage, tied house agreements, free house operations.
Maximise profitability
Pub margins are tight. We help you understand true gross profit, optimise pricing, manage wastage, and improve profitability.
VAT expertise
Pub VAT is complex. We ensure correct VAT treatment for food, alcohol, and different service types, maximising reclaims.
Cash flow management
We provide monthly reports showing where your money is going and help manage brewery payment obligations.
Fixed fees, responsive service
Transparent pricing with quick turnaround when you need advice.
Our Pub Accounting Services
Monthly Management Accounts
Wet and dry sales recording, cellar stock management, wastage tracking, till reconciliation, gross profit monitoring.
VAT for Licensed Premises
Food vs alcohol VAT, catering VAT schemes, quarterly returns, Making Tax Digital compliance.
Stock and Cellar Management
Stock valuation, stocktake support, wastage analysis, GP percentage tracking, beer tie accounting.
Payroll and Staff Costs
Payroll services, tip management (tronc schemes), casual staff accounting, staff cost monitoring.
Brewery Agreements
Tied house accounting, brewery loan management, rent and tie payments, working capital planning.
Year-End and Tax
Annual accounts, corporation tax, personal tax for landlords, capital allowances on refurbishments, tax planning.
What Business Owners Say
Kevin Rigg (8 Years with APH)
“We have used APH for nearly 8 years now and have always found them very approachable even with the littlest things. Matt Newman is always on the end of the phone should I need any help or advice.”
Joanne McCombe
“We have been with APH accountants for a few years now and from the moment we met the team to the present day they have been outstanding. We have had excellent advice and a lot of help along the way to help our business grow.”
Dale Albiston (9 Years)
“I have been using APH for 9 years, they have been absolutely fantastic! Matt and the team are brilliant, they are always there to answer any questions and help wherever I need it.”
Who We Help
- Tied house landlords – Brewery-tied pubs needing careful tracking of beer tie obligations and working capital.
- Free house owners – Independent pubs needing gross profit and purchasing management.
- Pub restaurants – Mixed businesses requiring separation of wet and dry trading.
- Community pubs – Local pubs needing support with sustainable business models and grants.
- Pub groups – Multi-site operators requiring consolidated reporting and performance comparison.
Common Challenges We Solve
- Understanding true profitability – We provide detailed wet GP analysis showing exactly where profit comes from.
- Managing brewery agreements – We track beer tie obligations, rent calculations, and ensure fair treatment.
- Cash flow gaps – We forecast cash needs and help manage timing of brewery payments.
- Stock control and wastage – We implement systems to track stock movements and reduce losses.
- VAT complexity – We ensure correct VAT treatment for every sale category.
Frequently Asked Questions
Typically 65-75% on draught beer, 75-85% on wines and spirits. We benchmark your GP and help optimise if it’s low.
Yes. We track beer tie obligations, calculate rent based on barrelage, and monitor brewery agreements.
We separate food and alcohol sales, ensure correct VAT treatment, and maximise VAT reclaims on expenses.
Yes. We implement cellar stock systems, support stocktakes, and help identify control improvements.
Contact us for a tailored quote.
Get a quick quote
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