Specialist Hospitality Accountants

APH Accountants provides expert accounting services to hospitality businesses throughout Wirral. Based in Wallasey Village, we support hotels, restaurants, cafes, pubs, and catering businesses across the region.

From VAT schemes and seasonal cash flow to staff costs and profitability optimisation, we understand the unique challenges facing hospitality businesses.

Why Hospitality Businesses Choose APH

  • Hospitality specialists – We work with restaurants, cafes, hotels, pubs, and catering businesses. We understand your industry inside out.
  • Maximise profitability – Hospitality margins are tight. We help optimise pricing, manage costs, and improve profitability.
  • VAT expertise – Food, drink, different rates, eat in vs takeaway. We ensure correct VAT treatment and maximise reclaims.
  • Seasonal planning – We help manage cash flow through quiet periods and maximise busy season profits.
  • Responsive service – Hospitality moves fast. We respond quickly when you need advice.

Our Hospitality Accounting Services

  • Monthly Management Accounts – Revenue analysis, food and drink cost tracking, labor cost monitoring, gross profit margins, weekly takings analysis.
  • VAT for Hospitality – Food vs alcohol VAT, hot vs cold treatment, catering schemes, quarterly returns, Making Tax Digital compliance.
  • Menu and Pricing Analysis – Food cost percentages, menu engineering, portion control, pricing strategies, profitability by item.
  • Staff Cost Management – Payroll services, tip management (tronc schemes), casual staff accounting, zero hours contracts, staff cost ratios.
  • Cash Flow Planning – Seasonal forecasting, supplier payment management, working capital planning, quiet period strategies.
  • Year End and Tax – Annual accounts, corporation tax, personal tax for owners, capital allowances, tax planning.

What Business Owners Say

Bean Anywhere Coffee Van
“New business start up advice and ease of understanding. Paul gave a lot help in setting up Quickfile for our bookkeeping. Save your time, let APH look after your accounts and you run your business. Highly recommend.”

Rachel Green
“Fantastic service with a superb, friendly and ‘down to earth’ team of professionals. Business set up seamlessly and without any hassle whatsoever.”

Joanne McCombe
“We have been with APH accountants for a few years now and from the moment we met the team to the present day they have been outstanding. We have had excellent advice and a lot of help along the way to help our business grow.”

Hospitality Businesses We Support

  • Restaurants – Full service restaurants, casual dining, fine dining. Food cost analysis, menu pricing, profitability optimization.
  • Cafes and Coffee Shops – Daytime cafes, coffee shops, bakeries. High volume accounting, cash management, cost control.
  • Hotels and B&Bs – Accommodation businesses, guest houses. Seasonal accounting, occupancy analysis, revenue optimization.
  • Pubs – Traditional pubs, pub restaurants, managed houses. Wet and dry sales, cellar stock, brewery agreements.
  • Catering Businesses – Event catering, corporate catering, mobile catering. Project accounting, margin analysis, tax planning.
  • Takeaways and Delivery – Fast food, delivery kitchens, cloud kitchens. High volume accounting, platform fees, cost management.

Common Challenges We Solve

  • Understanding true profitability – We provide detailed analysis showing which menu items, services, or revenue streams actually make money.
  • Managing seasonal variations – Coastal and tourist areas face dramatic swings. We help plan for quiet periods and maximise busy seasons.
  • Staff cost control – Labor costs can spiral. We monitor staff ratios and alert you when they become unhealthy.
  • VAT complexity – We ensure correct VAT treatment for every menu item and service category.
  • Cash flow gaps – We forecast cash needs and help manage supplier relationships during challenging periods.

FAQs:

Typically 25-35% for restaurants, 30-40% for cafes. We benchmark your costs and help optimise if they’re too high.

Yes. We ensure correct VAT treatment for food, alcohol, catering services, and handle quarterly returns.

Absolutely. Many Wirral hospitality businesses face seasonal variations. We provide cash flow planning and tax strategies for seasonal income.

Get a quick quote

We understand that people are busy, give us as much information as you can about your query below and one of our team will be in touch with next steps and some advice.


Visit Our Wirral Office

APH Accountants
259 Wallasey Village
Wallasey, Wirral
Merseyside, CH45 3LR

Drop by for a free consultation over a cuppa. We’re located in the heart of Wallasey Village with easy parking nearby. Whether you’re a local Wirral business or from further afield, our doors are always open.

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